I have been stuck more times than I can count. Frustrated.Building in crowded markets.Watching lanes get narrower.I am not a consultant.I have never been a consultant.I am a builder.
And after 25 years of building — including launching the first SoftPOS in the USA with VISA and watching Motorola hand their executives a BlackBerry from the inside —I have developed a way of seeing markets that most people never find.

I call it THE 6TH LANE. Every market has one.A space nobody has built into yet.A lane that could be owned before anyone else names it.

I work with individuals,personal brands,founders, business leaders and corporate teams to find theirs. That work has taken me from Motorola to founding Mi-Fone — Africa’s first mobile hardware startup — to launching the first SoftPOS in the USA with VISA. I have generated over $500 million in revenue across ventures in telecommunications, fintech and technology. I have been featured in CNN, BBC, Forbes and GQ — not because I sought it, but because the work was unusual enough to be worth writing about.